Once, I was a loyal member of Zomato Gold, always enjoying the special discounts it offered. But one day, when I ordered my favourite meal, I noticed something strange. The price was higher than what Swiggy, not a Swiggy One member, was offering for the same meal. I felt disappointed and wondered why Zomato Gold, known for its good deals, was charging more. So, I decided to try Swiggy instead. To my surprise, not only was the meal cheaper, but the service was also quick and friendly. From then on, I started using Swiggy more often because of their affordable prices and good service.
Clarification
User Segmentation
Problem Identification
Solution
Prioritization
Metrics
Summary: By tracking these metrics regularly and analyzing the data, you can gain valuable insights into the performance of the Swiggy app, identify areas for improvement, and measure the impact of implemented solutions on customer satisfaction, operational efficiency, and business growth.